What is crucial for your brand when designing sustainable product and packaging concepts? Based on the reflections of global players such as Heineken, Henkel and lego on the most important topics and challenges of the future, touchpoint packaging was designed as an inspiration hub based on 5 main topic areas:
NEO-ECOLOGY: Embarking on Circular Packaging - Advancing Toward Genuine Responsibility and Sustainability
CONNECTIVITY: Exploring Cutting-Edge Technologies - Key Advancements in Packaging Production and Marketing
GLOCALISATION: Balancing Global Efficiency and Local Relevance - International Marketing Considering Specific Requirements and Expectations of Local Consumer Markets
CONSUMERS MIND: Embracing Diversity, Agility, and Critical Thinking – Unveiling the New Face of Individualism and the Significance of Health and Security
FUTURE REGULATIONS: Striving for Precision! Navigating Green Pressures and Combating Greenwashing Through Enhanced Transparency
Free presentations on these topics throughout the duration of the trade fair will cover a wide range of packaging themes.
You can look forward to an exciting lecture programme with keynotes, interviews and discussions on the future of packaging.